AM© 2023 / DIVISION

How you communicate your brand message to the public directly influences how you are perceived in the marketplace. Whoever says the most in least amount of words, wins.

“CUT THROUGH THE NOISE”

JCPR was founded by Muhammad Nizam Hj Khamis, better known in the scene as Jiman Casablancas, in 2017 and registered officially in 2019. Since its inception, the agency has been commissioned to manage PR and Communications for high-profile companies and blue-chip lifestyle accounts such as BAD LAB, Dutch Lady Malaysia, NuMee Gardenia, Red Bull – a product of Europe, BAT, Alif Cooking Oil, Rainforest Fringe Festival Kuching, INCEIF – The Global University of Islamic Finance, Royal Tanjung Modest Fashion Gala, The Bee Publika, IMAN Research, Cofundr, Putrajaya LIFT Festival by the Ministry of Finance Malaysia, MILDEF, MedKad Malaysia, CNCRD and the list goes on.

A trained lawyer, Jiman jumped ship into Public Relations in 2010 when he decided to join the PR arm of G2, a global advertising agency based in KL. His immense belief in the power of storytelling has led him to organize two workshops/sharing sessions in 2019 with Zul Andra and Syed Azmi Alhabshi – a respected writer and magazine editor from Singapore and a human rights activist respectively, under the banner Trigger Thoughts by JCPR. A regular guest on various BFM89.9 shows, he was also invited by BFM in 2019 as a panel speaker for BFM Rocks – an annual gathering of Malaysia’s up-and-coming entrepreneurs.

In 2022, he was appointed as Editor-in-Chief of Common Affairs (commonaffairs.co), a niche digital news platform under Austral Media. With his penchant for writing, online and offline influence in various industries, and unmistakable personal style, Jiman has managed to steer Common Affairs as a strong new player in the Malaysian media scene

JCPR and Austral Media have recently become a partner, which will see the two companies merge to form a new exposure. This strategic partnership is aimed at combining the strengths and expertise of both companies to better serve their clients and meet the demands of the rapidly evolving media landscape.

With the integration of JCPR's expertise in public relations and Austral Media's experience in the creative industry, the newly formed partnership will offer a comprehensive range of services to its clients. The partnership is expected to drive growth and innovation in the industry, as well as provide clients with a one-stop-shop solution for all their marketing and communications needs.

  • TELLING THE TRUTH IN MAKING A CONNECTION

    Our team represents a diversity of experience in brand development and marketing, to give you the edge in targeted markets. From one-off projects to extensive and tailored programs, from focusing on a long-term branding strategy to defining the next seasonal brand story.

    We don’t just build another brand strategy, We make them more intelligent, emotional, and fascinating. We create relationships and build connections based on true narratives that inspire conversations, create communities and build lasting bonds.

    We seek to discover the ever-growing and evolving ways to connect. This means connecting with people in a new, creative, innovative, and purposeful way wherever they work, travel, and live. It is with this in mind that we get up every day to work on the complex challenges facing our clients’ businesses.

  • Having worked with clients spanning the field of education, politics, oil and gas, culture and heritage, lifestyle, and current affairs, We use our multitude of experience and expertise to provide creative copywriting solutions.

    Whether it is defining and developing tone of voice guidelines, rolling out an integrated campaign, or editing and polishing copies, we tackle new challenges with zeal and work with many of our clients on a long-term basis to provide ongoing copywriting support.

  • Following our strength to produce content using real narrative, We schedule entire public relations strategies, liaise with the press, work with your subject closely and control how your message is being received.

    Working closely with the content producer, our team will deliver the message to the platform that matters, to the people who are likely to buy now and in the future.